AXA Life Invest

Securing Financial Futures

AXA Life Invest are the providers of leading investment and savings solutions. These are designed to protect assets against risk, and involve confidential customer engagements which span many years. Investments by customers can be significant and are designed to help protect them into the future.

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The Challenge

AXA Life Invest works across many markets within Europe. They offer a variety of packages to its customers who can invest significant sums with them. As such it is critical engagement and communication with their customers are clear, precise and are of a high level of quality to reflect the relationship between the two. In this respect, AXA Life Invest required help in particular with two offerings it had in the UK and French markets.

AXA Life Invest Service Design Blueprint by Graphic Mint

The Process

Graphic Mint started the project with a series of workshops that covered the products AXA Life Invest wanted help with. These included key stakeholders who helped map out the key touch-points across the life-cycle of the product in the different markets. These were designed to understand to the different customer experiences and where the pain-points were located. From the workshops Graphic Mint synthesised the results and outcomes to create a Service Design Blueprint. This outlined the internal processes, the customer touch-points and end-to-end Customer Experience.

AXA Life Invest Service Design Blueprint project by Graphic Mint

The Result

The detailed Service Design Blueprint created by Graphic Mint is an evolving document  upon which a customer experience strategy can be built. This is to allow it to reflect the quality and character of AXA Life Invest’s offering. It illustrates the systems and touchpoints in the current customer lifecycle, which allows staff across many teams to share an understanding of problem interactions. With this knowledge the AXA Life Invest can have more meaningful interactions with their customers.

What Clients Say

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“Graphic Mint understood our complex processes and played them back to us in a simple, creative way that’s helping us identify where we can improve our service to our customers”

Anna Halpin, Marketing Development Manager

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