Agile-Lean Ireland 2018 took place in Croke Park in Dublin on the 26th April. The keynote speaker was Jeff Gothelf, author of the best-selling books “Lean UX”, “Sense & Respond” and “Lean vs. Agile vs. Design Thinking”. Graphic Mint’s Director of User Experience, Séamus Byrne sat down with Jeff to discuss the topic of UX (both Lean and Agile), his book “Sense & Respond” and his thoughts on the UX scene in Ireland.
Jeff Gothelf describes himself as “an author, speaker and executive coach.” Early in his career he led teams at TheLadders, Publicis Modem, WebTrends, Fidelity and AOL. He co-founded Neo Innovation in New York. This became one of the most recognised brands in modern product strategy, development and design. More recently he founded Sense & Respond Press which publishes modern, transformational business books. Jeff was keynote speaker at Agile-Lean Ireland 2018. Using John Deere as an example, he spoke on the topic of Sense and Respond and great product and design practices don’t always influence corporate agendas.