Perfecting Customer Satisfaction
Musgrave Group is Ireland’s largest grocery and food distributor and the parent company of SuperValu. Musgrave wanted to drive customer engagement around Real Rewards – SuperValu’s points loyalty program and improve wayfinding in SuperValu’s online account registration process. The goal was to make the first 100 days of SuperValu’s customer experience impactful, engaging and relevant. We wanted to demonstrate the full features of the SuperValu account to their users by onboarding customers to all aspects of their website’s offerings.
