Do You Have An Irresistible Call-To-Action?
by Joan Lau
Call who? Buttons? What? No, I am not referring to the fashion piece on a piece of clothing nor the Golden Buzzer that brings tears and cheers and a standing ovation. I am referring to a call-to-action (CTA) button. The button that catches your customer’s eye on your website and intrigues them into clicking it. But are your CTA buttons doing the job? Do you wish that your CTA buttons would be clicked on more often? How do you create a button that screams ‘Click me!’?