Making Informed Product Decisions Devising a solid Customer Engagement Strategy can be a delicate process that needs to be managed carefully. In order to
Outside-In Thinking
Take a Walk on the Customer Side
Category: Research
- 23rd April 2019
- Research
Research roles are starting to pop up on product teams everywhere. There is a lot more to researching than meets the eye but often
- 9th August 2018
- Research
There is a lot of discussion about why you should do Usability Testing and how to run the actual test itself. However, what do
- 2nd August 2018
- Research
How do you know if your customers are satisfied with your product or service? How do you know what you are offering is meeting
- 30th November 2017
- Research
Usability Testing is a User-Centred Design process that evaluates a digital product or service by testing it with real Users. It is not to
- 9th November 2017
- Research
Usability Testing has been around for some time and is seen as one of the main components in User-Centred Design. It is a useful
- 25th May 2017
- Research
When working on a project such as a website, software or an app, it is very important to identify who your typical users are.
- 20th April 2017
- Research
Whenever I heard the word ‘recruit’, it was met with a shiver down my spine. “Recruiting? Me? I’d rather walk the plank.” Let’s admit
- 23rd September 2016
- Research
One of the most common mistakes design teams make is rushing a product to market before testing on users. Sure, the whole internal team
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