Outside-In Thinking

Take a Walk on the Customer Side

Category: Design

A scenario is a visual or textual map of events telling a relevant story about interacting with the service, from the perspective of a
In my last post, I discussed how storytelling has evolved alongside technology allowing storytellers to re-craft compelling tales in emerging media. We journeyed forward through
There is nothing like a good story to get people engaged. According to Dr Walter Fischer, a communications theorist, in addition to being

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