Outside-In Thinking

Take a Walk on the Customer Side

Category: Case Study

Homelight is an app prototype to help homeless families find a home. It’s a pro bono project that we at Graphic Mint have spent the last 9 months designing. Homeless families in Ireland are having difficulties navigating and communicating with the current accommodation support system. People find it hard to reach or use, and are left in the dark about their application progress. Homelight aims to provide these families with access to the services they need to exit homelessness through their smartphone.
Your brand identity is the first impression that your Users have of you. It needs to portray everything you want to say about your business at a glance. A brand identity could mean anything from a logo, font style, or even a sound, like in Coca Cola’s instance. According to IBM, 77% of customers purchase from a brand they recognise.
Ux Ireland, 10 - 11 November 2016 header image
After months of planning and organising, UX Ireland 2016 finally arrived on November 10th! UX Ireland attendees began pouring into the Trinity Biomedical Sciences Institute on Thursday morning for 2 days of inspiring talks, workshops, and experience reports.

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