UX Podcast – Silvia Amaduzzi on UX Advocacy

Séamus Byrne

Director of User Experience

In this month’s UX Podcast we talk to Silvia Amaduzzi. Silvia is the User Experience Manager in Musgrave, Ireland’s leading grocery retail and wholesale company. She has worked in consultancy, advertising, gaming and retail throughout her career, both in Ireland and Italy.


Silvia joined us to talk about UX advocacy and working with other teams in a company to achieve multiple goals.

If you are interested in learning more about UX advocacy and how to work alongside other teams in your business, have a look at our upcoming event in July which is all about Designing Strategy to empower teams to achieve common goals.