UX Ireland 2016 – Day Two Catch Up

David Williams

Junior Visual Designer

Day 2 of UX Ireland kicked off with the second Keynote of the conference. Iconic interaction designer, author, and educator Brenda Laurel got the show on the road for Day 2 of the conference. Brenda has worked in interactive media since 1976 for companies including Atari, Activision, and Sun Labs. She led an impassioned keynote about the early days of VR, right up to modern day and the future. The morning session closed with an invigorating discussion by Brenda and audience about the future of VR.



Invited Speaker Frank Long, Founder of Frontend.com was on the main stage after the break to lead us through “Bitter UX: 9 things I’ve learned from global research”. Despite the name, Frank was the first to tell us he isn’t too “bitter” about UX. Frank’s lessons were not only enlightening but also gained some of the bigger laughs of the conference.

While Frank was on the main stage, IBM Dublin Studio’s very own Alessio Laiso took to one of our other tracks to deliver “Interacting with words: can typography improve user experience?”. He gave a crash course on how a typeface is made and presented his research on how different typefaces can evoke different human emotions.


We were delighted to have frog’s Kevin Cannon join us at UX Ireland. Kevin delivered a magical session on “Design and the sleight of hand” where he discussed the methods used by designers to “trick” their users. This talk looked at the incredible ways in which designers at Facebook, Instagram, and Apple (to name but a few) misdirect their users.


Check out the gallery below for some of the best shots from UX Ireland 2016

Attendees at UXIreland networking in a coffee break

Closing UX Ireland 2016

The closing of UX Ireland saw all the attendees return to the main stage, as the remainder of our prizes were given out, including 5 Sketch Licences, 3 Rosenfeld Books, and an Optimal Workshop Licence worth over €1,800!


Our final thank you is to everyone who attended UX Ireland! You are what made this conference a success, and you’ll always be able to say you were at the first one. Whether you attended, submitted a session, presented, or manned the sponsor stands, thank you!

See you next year at UX Ireland 2017!

Thank you!

A huge thank you to our sponsors – IBM, Accenture, Talent Hub, IADT & ISA Software Skillnet, Paddy Power, Rosenfeld, Tesla Amazing, Sketch, Axure RP, and Optimal Workshop!

The catering for UX Ireland was provided by KC Catering, who we can’t recommend more! Need convincing? Just check out what our attendees had to say: