User Experience Tip 2: Discoverability




You can’t sell a product if it’s never uncovered, Search Engine Optimisation will ensure you’re discovered.


The best way for your offering to be discovered is to optimise your website for search engines based on the keywords and terms that your customers use. Discover this by analysing your website’s metrics and by asking your customers. Then calibrate your website’s content accordingly and/or invest in the various Online Marketing channels.

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