All parts of the Experience should look and feel, like they’re from the same family, brand and theme.
Content may be king, but Consistency is queen. All component parts of the overall experience, every moment, interaction, artefact and touch-point should have a consistent look and feel and be recognisably and uniquely associated with your overarching brand. Zoom out and evaluate Consistency across your company’s ecosystem. Connect the customer lifecycle with the user experience and unify your total brand experience, making it more holistic, harmonic and end-to-end.
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