User-Centred Design is a methodology that directs the development of a digital product, service or system used by a User. This approach makes it easier to pinpoint what does and doesn’t work within a product before it goes public. By communicating with real Users throughout the research, strategy, design and build process, the success of the final product increases tremendously.
What is User-Centred Design?
User-Centred Design focuses on User needs and requirements to ensure it meets the User’s goals. By using this approach, designers are better able to understand what feelings the solution will raise, how the experience is or isn’t meeting the User’s expectations, and whether it successfully incorporates the tasks and goals the system is supposed to fulfill. Usability is focused on Human Factor Psychology and Human Computer interaction. In other words, User-Centred Design is supposed to bridge the gap of interaction between humans and machines and help the User communicate with the system and vice versa.
Unfortunately, in the world of product development, teams of engineers are encouraged to focus primarily on adding more features, new technology and how to achieve business goals. They decide what the User should want, rather than listening to what the User needs. Following this approach produces a failed product, which no one wants or knows how to use. That’s why understanding human behaviour, emotions and expectations is an important skill to have if you want to design a system that will be intuitive for the User.
User-Centred Design Process
Different practitioners might use their own naming of typical UX processes. However, the User-Centred Design process is very similar if not the same everywhere and consists of the following stages:
The essence of User-Centred design approach is the evaluation begins in the very early stages of the design process and continues until the final product is created, which ultimately makes the product more User friendly.
The most common method is to have real end Users test a prototype or working system. The User is typically asked to complete potential tasks to see if the flow is understandable and intuitive. If the User Experience has a broken path or distraction, designers will iterate and implement design changes into the system. Due to budgets and time constraints, many companies try to avoid this very important step of the design process. However, by following a User-Centred Design approach you ultimately save money by producing a final product that is User friendly the first time around.
Graphic Mint Practices User-Centred Design
User-Centred Design is more efficient and cost effective than other design approaches. At Graphic Mint we design following this methodology and can help you make something that your Users will love.
To find out more about our Design and Usability Testing services contact our team today at +353 1 478 8444 or email us at firstname.lastname@example.org.