On the 26th of January, the Graphic Mint Design team attended a Dublin UX meetup in Dogpatch labs. The speaker that evening was Diego Dalia, Service and Interaction Design lead at IBM and UXCamp Dublin founder. The purpose of Diego’s talk, titled “Human After All”, was to inform UX professionals of the importance of User Research when creating a product or service, and it’s place in the design process.
Diego shared his preferred User Research methods and an overview of the process behind running a user research session. Methods he discussed included user interviews and user observation. User interviews can be a great way to extract information from participants for user experience understanding, usabilityunderstanding and ideation prospects. They are cheap and easy to conduct and can be readily conducted by anyone who can ask questions and record the answers. User observation allows you to see how your user reacts to everyday situations, which could improve your product or service.
Here at Graphic Mint, we are strong believers in the value of User Research through Usability Testing. As Diego said during his talk “there is no user in the word you”. You can never assume you know what your user is thinking or how they will use your product or service. The more you learn about your user, the more you will understand their needs. This research is the key difference between a good product and a great product that your user will love.
If you attended Diego’s talk, you will be aware that people had questions regarding where to find participants in Ireland who are available for Usability Testing. Graphic Mint have an extensive database of test participants to give you feedback on your digital product or service. Our database contains a wide variety of user demographics so we can find the users best suited to you.
If you are interested in finding out more information on how Graphic Mint can help you test your digital products and services contact us at firstname.lastname@example.org or call on +353 1 478 8444. If you would like to become a participant you can sign up through Participants.ie. View our usability testing services at UsabilityTesting.ie.