UX Podcast – Tom Parandyk on UX and Branding

Séamus Byrne

Director of User Experience

In this month’s UX Podcast we talk to Tom Parandyk. Tom is a User Experience and User Interface Architect in SoftCo. He is an established designer with 16 years of experience in brand building, concept development and user interaction. Over the last six years he has specialised in front-end design, information architecture and user experience. For the last two years Tom has focused on making development easier and more accessible for other designers.



Tom joined us to talk about the relationship between UX and branding, while giving us insight into his experiences working in different industries.

Graphic Mint creates Brand Strategies by facilitating stakeholder workshops and focus groups to understand what your company and customers need from each other. Our UX approach ensures all touchpoints are customer centric and user-friendly. For more information visit our Brand Services page.