Outside-In Thinking

Take a Walk on the Customer Side

Author: Julian Becerra

Homelight is an app prototype to help homeless families find a home. It’s a pro bono project that we at Graphic Mint have spent the last 9 months designing. Homeless families in Ireland are having difficulties navigating and communicating with the current accommodation support system. People find it hard to reach or use, and are left in the dark about their application progress. Homelight aims to provide these families with access to the services they need to exit homelessness through their smartphone.
Julian and Seamus receiving their spider award
November 29th was a night to remember for Graphic Mint. The Spider Awards were held at the Royal Dublin Society (RDS) in Ballsbridge in Dublin and Graphic Mint was humbled to win the “Tech for Good” category with our Homelight concept. This is a project we have been working on for most of 2018. We believe it is something that could eventually help families who find themselves homeless.
At Graphic Mint we refresh your experience, now we’ve refreshed ours. We are starting 2018 with a regenerated online presence. After months of research, Design, development and testing, we are delighted to officially launch GM5.0.
Service Design workshops are a valuable tool for understanding how your customers feel about your company and shedding light on problematic customer interactions–particularly those that are not always apparent to the naked internal “stakeholder” eye.

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