Author: Cathal O'Brien
Do You Design for Accessibility?
When we are designing, be it a Brand Identity or a User Interface, we take a lot into consideration. This can include the technology we use, the User Experience we want to create or how we want our brand to be perceived. However, one area of Design that is often overlooked is Accessibility. Instead of being included at the start of the Design process, it is often something that is considered at the end. At this late stage, Accessibility is often tacked on in an inelegant manner. This has most recently been seen on the new Transport For Ireland brand identity for buses.
Designing Great Customer Experience Projects
Great Design can be at the heart of a great Customer Experience (CX). How you present yourself to the customer can determine how well they interact with you and your service. This can be through your Branding, User Interface, or the systems you have in place. For a decade Graphic Mint have worked with companies large and small to do improve of the above. Here are some examples of the work we did. Will your Customer Experience project be the next one in our Portfolio?
Market Research Your Brand Identity
Brand identity is an important part of a successful business. A business can live or die depending on how good their overall brand is. At times it is necessary to undergo a rebrand usually as a way of staying contemporary and fresh. Get it right and the rewards keep coming. Get it wrong and the brand can be irreparably damaged. Doing market research and getting feedback directly on a proposed rebrand before making a global change can be invaluable and save a lot of hassle. Using Dublin Bus as an example, we will look at how testing and research resulted in a better rebrand.
7 Museums Designers Should Visit in Dublin
With the world turning green for St. Patrick’s Day, it is a good time to celebrate the history of Design in Ireland. As Graphic Mint is located in the heart of Dublin, I thought I would share with you some of the museums around our city that celebrate and promote this creativity. All of the options are easy to reach, with a number of them having free access, and are museums designers will find inspirational.
Apple and Usability Testing
Usability Testing has been around for some time and is seen as one of the main components in User-Centred Design. It is a useful technique that allows designers and developers to identify pain-points and Usability issues at an early stage, and thus lets them be resolved before it damages reputation or becomes too costly to do so too much. One of the early adopters of Usability Testing was Apple. In this blog post I am going to examine their relationship with it based on their design guidelines from 1982.
The Value of a Sub-Brand
In our previous blog post, The Colours of Dublin City, we looked at the various fleet liveries Dublin Bus has had over the past thirty years, as an example of brand identity. But Dublin Bus has done so much more in this period of time. Over the years there has been a number of sub-brands that have come with their own identities and business objectives.
The Colours of Dublin City
Dublin is a city known for its many sites: Liberty Hall, Trinity College, The Spire and Temple Bar to name but a few. Taken together these define the look and design of the city, and help to make Dublin what Dublin is. There is one aspect of the city that probably plays a greater role in the Capital’s visual design, one that everyone who visits Dublin sees but probably does not even notice. I am of course talking about Dublin Bus. In 2017, Dublin Bus turned 30 making this a good time to look back at the different liveries it has had over this period, to see how the design has changed and how it influenced the city’s palette in each decade.
Planning your Usability Testing Kick-Off Meeting
According to an old Chinese proverb, the longest journey begins with the first step. In Usability Testing, that first step is known as the Kick-Off meeting. In some respects this is the most important part of the entire Usability Testing process, which will be explained over the following few paragraphs.
Treknology Made Real
The science fiction series Star Trek was first beamed onto our television screens in 1966. Since then, more than 700 episodes have been broadcast across 6 series, along with 13 movies. This is the 50th anniversary year and there are no signs of Star Trek stopping. Star Trek: Discovery debuts on the digital platform CBS All Access in 2017. Star Trek is not just a piece of entertainment history. It is something that has permeated our culture and influenced the design and evolution of the technology we use today. Through this influence, science fiction has become science fact. Here we will look at some of the real-life “Treknology” people use everyday.
Dublin Bus – CX Case Study
Sometimes when a company updates their product, they fail to think of the end-user. Instead of being an improvement, the product change becomes a confusing customer experience. How do you mitigate against this and update a successful product that already has a lot of customer buy-in, and keep those customers on board and ultimately happy? Here we use the case of Dublin Bus as an example of managing change.