Perfecting Customer Satisfaction
Musgrave Group is Ireland’s largest grocery and food distributor and the parent company of SuperValu. Musgrave wanted to drive customer engagement around Real Rewards – SuperValu’s points loyalty program and improve wayfinding in SuperValu’s online account registration process. The goal was to make the first 100 days of SuperValu’s customer experience impactful, engaging and relevant. We wanted to demonstrate the full features of the SuperValu account to their users by onboarding customers to all aspects of their website’s offerings.
The Role of Illustrations in UI Design
by Tatsiana Artsemiuk
Websites and apps are moving ever more closely to a “Show, Don’t Tell” model. The era of getting large User manuals or long instructions with technology is coming to an end. Instead, Users expect to be introduced and taught about what they are using inline and in context. Furthermore, visualisations are being used to provide context and meaning to the User. One method of doing this is to use illustrations. To use illustrations correctly within User Interface (UI) Design, certain rules must be followed.