Perfecting Customer Satisfaction
Musgrave Group is Ireland’s largest grocery and food distributor and the parent company of SuperValu. Musgrave wanted to drive customer engagement around Real Rewards – SuperValu’s points loyalty program and improve wayfinding in SuperValu’s online account registration process. The goal was to make the first 100 days of SuperValu’s customer experience impactful, engaging and relevant. We wanted to demonstrate the full features of the SuperValu account to their users by onboarding customers to all aspects of their website’s offerings.
Building Credibility with Research Operations
by Séamus Byrne
Research roles are starting to pop up on product teams everywhere. There is a lot more to researching than meets the eye but often there are not enough people to do the research right, or there is one person tasked with doing everything research related – which can be challenging! How can research practitioners successfully set up and run smooth Research Operations to help provide insightful data to the wider team and gain the credibility they deserve?