Perfecting Customer Satisfaction
Musgrave Group is Ireland’s largest grocery and food distributor and the parent company of SuperValu. Musgrave wanted to drive customer engagement around Real Rewards – SuperValu’s points loyalty program and improve wayfinding in SuperValu’s online account registration process. The goal was to make the first 100 days of SuperValu’s customer experience impactful, engaging and relevant. We wanted to demonstrate the full features of the SuperValu account to their users by onboarding customers to all aspects of their website’s offerings.
Do You Design for Accessibility?
by Cathal O'Brien
When we are designing, be it a Brand Identity or a User Interface, we take a lot into consideration. This can include the technology we use, the User Experience we want to create or how we want our brand to be perceived. However, one area of Design that is often overlooked is Accessibility. Instead of being included at the start of the Design process, it is often something that is considered at the end. At this late stage, Accessibility is often tacked on in an inelegant manner. This has most recently been seen on the new Transport For Ireland brand identity for buses.