Perfecting Customer Satisfaction
Musgrave Group is Ireland’s largest grocery and food distributor and the parent company of SuperValu. Musgrave wanted to drive customer engagement around Real Rewards – SuperValu’s points loyalty program and improve wayfinding in SuperValu’s online account registration process. The goal was to make the first 100 days of SuperValu’s customer experience impactful, engaging and relevant. We wanted to demonstrate the full features of the SuperValu account to their users by onboarding customers to all aspects of their website’s offerings.
4 Reasons Why Whitespace Is Important
by Marc Brophy
Whitespace, or negative space, is empty space used in Design between the layouts, paragraphs and any other elements presented. Clients usually push and argue that content should be condensed to reduce scrolling in order to present the user with more valuable information at once. This myth of “less scrolling” can have negative impacts on usability. While many consider whitespace to be a waste of Design real-estate, I will explain why it is just as important as any other element.