Empower your users with agency, don’t slow them down with delays or mediocrity.
The best experiences are when a user successfully reaches their goal. It is important to eliminate any obstacles, tension or delays. Use storyboarding to sketch and illustrate your users optimal journey before you touch any technology. Just like when we are immersed in a good film or book, flow through a website or an application keeps the users immersed in the experience and on track towards reaching their goal.
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December 21, 2011