Aesthetics: Your experience’s graphics should be a high quality, and applied consistently for a memorable identity. Enhance user experience by designing an appropriate and consistent style and applying this look across all touch-points and service moments. Instrumenting best practices from Graphic Design, like typography, colour and imagery, can help with engaging customers with your brand [...]

Accessibility: An experience may differ based on user-ability, widen your audience with good Accessibility. Your website should be perceivable, operable, robust and understandable to users with other-abilities. Know and apply the Web Content Accessibility Guidelines (WCAG) and open your online experience to a wider user-base. Don’t miss a tip! To see the other remaining tips [...]

Narrative: Every experience should tell a good story, always stay on message to achieve product glory. As humans, we are hard-wired to storytelling. Discover the narrative central to your brand and communicate it across all touch-points throughout the customer experience to generate more awareness. Don’t miss a tip! To see the other remaining tips on [...]

Usability: Evaluate products with usability testing, observe your users behavoiur and eliminate guessing! Observing real users’ interacting with your product or service, helps uncover usability blackspots that can be addressed in the next release to improve overall ease-of-use. Don’t miss a tip! To see the other remaining tips on “How to improve your user’s experience [...]

Desirability: Create products that fulfill goals and desires, then you will convert customers into life-long admirers. By designing your product or service to be useful, advantageous and pleasing you increase the chances of brand loyalty and product adoption, thus making your offering worth seeking or having and ultimately more desirable. Don’t miss a tip! To [...]

Discoverability: You can’t sell a product if it’s never uncovered, Search Engine Optimisation will ensure you’re discovered. The best way for your offering to be discovered is to optimise your website for search engines based on the keywords and terms that your customers use. Discover this by analysing your website’s metrics and by asking your [...]

Clarity: Write with clear language that’s easy-to-understand, and your products will always be in demand. A reliable way to improve User Experience is to ensure all copy featured across your business’ ecosystem is written in plain English. Keep the content simple and always remember to write in the voice of your target audience across all [...]

Halloween is a very special time at Graphic Mint with its fun parties and creative costumes. We take inspiration from its connection with the Celtic festival of Samhain (Summer’s end in Gaelic). After a busy Summer harvesting many creative fruits it is the perfect time to celebrate imagination with our friends.

The team at Graphic Mint are delighted to announce to our friends and clients the completion of one of our latest and fastest projects: the Cannonball Run website! Oh, and by ‘fastest’ we mean the feel of it, not the time it took us to design it and build it! Cannonball Ireland is an annual [...]

What’s in a name? There is an old design adage: the more simple a work of design appears, the more time that has been put into it. Genius design aside, us commoner-garden designers must resort to rounds of iterative ideation and feedback to come up with meaningful brands, products and services that resonate with the [...]

Ah, college, those were the days, right? Everyone here at Graphic Mint has fond memories of our days at college. Studying at a high level institution must be one of the top goals for everyone, either for themselves or for their children. It’s no easy task getting there, so once you achieve that you must [...]

Elaine from Fáilte Ireland’s conference blog “Meet in Ireland” interviewed me yesterday about how we are using #hashtags and twitter for the Marketing and Communications of the Interaction12 conference. Excerpts of the interview are included in her article Keep conference delegates up-to-date through Twitter and ‘hashtags’ I am especially happy to be featured on the [...]