Website owners sometimes think that having a website will indefinitely provide ongoing traffic and that they, both the owner and the website will live happily ever after. Truth of the matter, as my colleague once said; websites are not just for Christmas. In fact, websites are a lot of work, especially good ones. Luckily, with [...]

Google Analytics is an free online tool that allows website owners and online marketeres to track ongoing traffic to their websites. Anyone who has a website and a Google account can access this free service that can be a valuable tool in making business decisions around search engine optimisation (keywords, navigation), marketing campaigns (online, offline, AdWords and AdSense), eCommerce frameworks (goals, conversions, ROI, and funnels), and much more.