Designing a Brand & Corporate Identity (Logos): The first step in designing a brand or corporate identity is to unearth the stories infused throughout your business. We set the scene, identify the characters and develop a plot to define your brand attributes, progress your story and to build a true connection with your customers. Our [...]

We have been working with WestGlobal on designing the UX and UI of their software, the look and feel of their website, and now we just wrapped up a collaboration with their team on a new promotional video for Vantify, their business transaction monitoring software, entitled Vantify: Revolutionising Monitoring. Over at WestGlobal’s BTM-Blog, Brian from [...]

Today marks the launch of the Graphic Mint mobile phone drive, with all of the profits raised going directly to the Jack & Jill foundation.

Technology Overloaded The modern digital designer is faced with a constantly changing landscape of evolving technologies. In order to keep up with this Digital Technology Explosion we adopt a perpetual state of  learning and re-learning, both of the tools that help us to create our designs and the various ever-increasing technology platforms where our designs [...]

Over the years, as technology has evolved, so have our perceptions or lack of, towards consumption. It is truly remarkable how electric devices were only adopted as “household” items a few decades back and now we can’t imagine ourselves without them.

In these globalised times, where it’s easier to talk with someone in another country than with your neighbour next door, many companies have some of their core members working in different continents.

As the dust settles on Interaction12, I am beginning to process many of the ideas I had been exposed to throughout the conference. Some of these ideas were new to me; some were old skool; but nearly all were mentally stimulating (which I was expecting) and emotionally engaging (which is a welcome bonus). To me [...]

Playfulness: An experience is all about engaging someone, make it memorable by injecting some fun. When all is said and done, as humans we value experiences that help us to successfully reach our goals. However, it is also important that we help the user to enjoy the experience of reaching their goals – and this [...]

Consistency: All parts of the Experience should look and feel, like they’re from the same family, brand and theme. Content may be king, but Consistency is queen. All component parts of the overall experience, every moment, interaction, artefact and touch-point should have a consistent look and feel and be recognisably and uniquely associated with your [...]

Emotional Response: Resonate with you customers by changing their lives, making an impact that helps them to thrive. Strive to build products and services that evoke a positive emotional response with your users and customers. To achieve this, understand customer wants and needs, and user goals and mental models. Conduct user testing early and often [...]

Flow: Empower your users with agency, don’t slow them down with delays or mediocrity. The best experiences are when a user successfully reaches their goal. It is important to eliminate any obstacles, tension or delays. Use storyboarding to sketch and illustrate your users optimal journey before you touch any technology. Just like when we are [...]

Context: Show you understand your customers voices, by providing them with meaningful choices. Context is everything! The best user experiences take into account user goals and an understanding of the key moments in their experience. Provide users with meaningful and actionable choices based on what the activity they are currently engaged in. These will ensure [...]